Wire and cable industry "Taobao" business model
The first is the "Taobao" mode of platform of business of cable of wire and cable industry, face to face transactions through both independent, solve industry short cable purchasing problem.
By the end of 2012, Alibaba Board Chairman Jack Ma and Wanda chairman Wang Jianlin to bet 1 hundred million, after ten years of debate whether electric share half. In fact, two people bet on the results is not important, important is "gambling" is behind the thinking of the new business model China enterprise two entrepreneurs.
The electronic commerce industry of a thousand li a day, make the traditional enterprises feel great threaten and at the same time, more feel to make up for the development of the short board urgent. In recent years, in the wire and cable industry, Baosheng science and technology, Chaoyang cable, cable, Jin Hui Yuan into the traditional enterprise cable and other industries, and in the Far East cable online, the sale of treasure and three party e-commerce platform has shown strong interest in the wire and cable of electronic commerce, and converted into practical action, they joined the show positive change the cable industry of online marketing attitude.
Recently, the reporter visited the wire and cable industry "face to face" e-commerce platform -- in the cable, through their forward-looking business practice, the hope for the development of the electric industry to explore some more effective methods and experience.
Wire and cable industry "Taobao mode"
The expert points out, although the cable industry e-commerce development level is still in the initial stage; but the combination of wire and cable and electronic commerce will become the future development trend of the industry. Who first "electric shock", who will have a first mover advantage. At present, short period of cable has the demand information asymmetry, both supply and demand imbalance. Electronic commerce will give full play to the advantages of enterprises, solve the cable short period of procurement, and the enterprises and users are in urgent need of engineering project and other issues, enhance corporate profits at the same time, promote the industry resource optimization.
In early 2012, cable core team introduced the electric wire and cable industry "face to face" the electronic commerce platform. It is understood, after nearly a year of operation, in cable not only won the support of manufacturing enterprises, distributors, terminal user cable and participation, the more aroused the national quality inspection administration, Ministry of industry leader attention.
Summarize the current wire and cable mode of electronic business affairs, mainly includes three kinds of formats. One is from the procurement of products, manufacturers and sold "profit distribution model"; two is to provide the electric business platform, let a manufacturer direct shop "Taobao mode"; three is the manufacturers direct, open online mall "brand marketing mode".
While in the cable is the choice of second modes, focuses more on the platform, good service, to create a good atmosphere of marketing; let aggregation platform both achieve autonomy "face to face" transaction.
It is understood, in cable online open platform for buyers and sellers of the contact information; and through professional system release and retrieval, can realize the buyer and seller information matching; both can be convenient to realize the "face to face" inquiries, transaction; not only help buyers solution as pressing danger, also help sellers to resolve the inventory pressure, waste to treasure.
In order to do a good job in the service platform, the cable online hand successfully developed a patent technology with intellectual property rights, ensure the uniqueness and competitive platform; on the other hand, pay attention to the integration of wire and cable products and supply chain customer resources. Now, they aggregate the power, construction, engineering, petrochemical and other wire and cable terminal users, but also brought together the various links enterprise of wire and cable equipment, raw materials, manufacturing and distributors of industrial chain.
Even bargain "pioneering move"
As everyone knows, the phenomenon of disorderly competition in the wire and cable market, the problem of product quality and price competition problems have plagued the development of the industry. And the line transactions to be moved to the line, fair and secure transaction platform of business of cable of a lot of people in the industry have raised concerns about the.
In this regard, China cable online formed a set of practices, simply summarized that two standards and three major initiatives.
In cable responsible person pointed out, in cable for industry al8o introduced, these solutions, hope that through electronic business platform to create a "new sights every inch of the wires are all of high quality, every foot of cable are fine" industry. First in the wire and cable industry "network red this price" and "universal product library", can be used as the price and technology of two reference standards, can make both parties to the transaction return to rational transaction, to help users to get qualified products, help the enterprise to obtain a reasonable profit.
It is understood, when buyers search to a need to wire and cable products, not only can see the seller's offer, also can see in cable to provide "network red this price". "The network red this price" online monitoring real-time updates of wire and cable products "price floor and the current market price," play "weights and measures" role in the transaction process, to guide buyers to buy products, especially to eliminate the seller "price is not worth" low-cost competitive farce, helping buyers buy qualified products.
"The universal product library" is a wire and cable general product technical standard, process, quota standard dictionary. Buyers and sellers in the transaction process can query the product technical specification conforms to the national standard. But the seller must also be in accordance with the general product library GB technical specification release wire and cable products, and responsible.
The South cable network senior commentator Mr. Lu Yang commented: "two standard cable online launch, not only greatly enriches the business platform trading experience, has done a good job for the wire and cable industry, help the industry to get rid of the price war